Company Profile

Bharat Mitra, Prashanti and few others soon expanded the business to include trading various items from India to the west. Papaji named the business, Indo Israel Trading Corporation Private Limited, IITC and it was incorporated in 1997. There were several people who were inspired to invest in IITC, which helped us to get off to a good start. Thus began the humble beginnings of our company.

In September 1997, Papaji left his mortal form, and many people left Lucknow as well. However Bharat Mitra, originally from Israel, stayed in Lucknow with a small number of other people from around the world, and continued to develop the business. We began growing and collecting our own herbs for our herbal formulations, not being satisfied with the quality of herbs available on the market.

We had the good fortune in 1998 to meet Dr. Narendra Singh whose extensive research on Tulsi led him to write the book "Tulsi, The Mother Medicine of Nature", in collaboration with Dr. Yamuna Hoette from Germany, and Dr. Ralph Miller from Canada. Dr. N. Singh has dedicated his life to studying and researching the medicinal value and application of thousands of Ayurvedic herbs. His research and clinical studies led him to develop a comprehensive range of herbal medicines for the care of chronic and acute illnesses. Our successful collaboration with Dr. Narendra Singh led us to develop our delicious and health promoting Tulsi Tea and our successful line of Herbal Supplements, all based on his research and clinical studies. Dr. N. Singh has successfully treated tens of thousands of patients with these formulations over a period of more than forty years.

We began our first large cultivation of Tulsi by contracting farmers in the area around Dr. N. Singh's ancestral home near Azamgarh, UP. Our determination to have the highest quality Tulsi and Herbal Supplements led us to an unwavering commitment to grow and use only Organic Tulsi and Organic Herbs. Our entrance into the agricultural world of India revealed the horrors of chemical agriculture and the devastation left by the failure of the 'green revolution'. Farmland was devastated, water supplies were contaminated, livestock was unhealthy, wildlife was disappearing, and the health and well-being of all the people, young and old, was depleted by the permeation of toxic agro chemicals and the resultant extreme poverty. Thousands of farmers committed suicide in desperation. In additional to which genetically engineered crops were (and are) being introduced into India as elsewhere, which require a huge amount of toxic pesticides and cause numerous other environmental crisis. This has all led to a growing demand all over the world for organically grown food.

We made a strategic business decision to concentrate exclusively on developing a complete range of organic products in order to both support sustainable agricultural life in India and to offer safe and healthful products to people all over the world. In 1999 we changed the name of our company to IITC ORGANIC INDIA Private Limited which was again renamed in the year 2006 as ORGANIC INDIA Private Limited to reflect our vision and our commitment.