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The Economic Times,
October 1, 2008
New Delhi: One of the top brands in organic teas and supplements market, Organic India, plans to invest around 10 million dollars in the next two-
three years, to achieve a turnover of 40 million dollars by 2010-11.
The company would set up greenfield projects, increase its manpower and bring more farmers under its umbrella to achieve capacity expansion.
"In the next two-three years, we are expecting a surge in demand for our products and to meet the capacity challenge, we will invests around 10 million dollar in the next two-three years," Organic India Managing Director and Global CEO Krishan Gupta said.
Speaking about the company's plan Gupta said, "In the next couple of years, the company is planning to introduce around 25-30 new products which will give a boost to its sales in both domestic as well as overseas market."
The company had launched 18 flavours of 'Tulsi tea' in the US. It has already launched four flavours of the tea in the domestic market and is going to introduce five more flavours.
With rising awareness among consumers about herbal and organic products the company wants to cash in on the opportunity for marketing its products. It is expecting to close the current fiscal with a sales of around 10 million dollar.
"As the awareness about the herbal and organic products are increasing, we are targeting a turnover of 40 million dollar in the next two years," Gupta said.
It would also increase its below the line marketing activities to raise the product sales in the country and overseas markets.
"Instead of launching aggressive campaigns in media, Organic India would focus more on word to mouth publicity," he added.
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